In a quote from the press release, Moo.com’s Paul Lewis says, “Traditional one word job titles no longer act as an accurate description of what a person does or what they are like. Master handshaker? Problem wrangler? Whose hands do these people shake, and what problems do they wrangle? Here are my top 10 head scratching titles Moo listed, in no particular order: Moo.com sent over some of the most interesting examples of this. Some organizations think funky job titles are a great way of expressing a company’s culture or to stand out from the crowd. Now “Director of Fun”? Or “Corporate Magician”? Fun titles not so fun in the real world
It might be a shift in thinking, but you aren’t reinventing the wheel. If you walk into a brokerage and find most people are managers and directors and the top guy is a SVP, you still contextually know people’s roles and who is in charge. So yes, titles can be BS but I think most people know that. Wacky job titles simply confuse most real people. Go into large banks and insurance brokerages, some with hundreds of branches and I’ll bet you find a VP or SVP in the building. If you’re an HR manager but you’re doing HR assistant work, I’m going to treat you as such (and vice verse as well). And we know title inflation is a big part of the hiring process and it can help make business transactions flow easier. I know it’s what you actually do that’s the real important point. Now listen, I’m not a super stickler for titles. Using these fun titles externally is a mistake.
And sure, maybe “Marketing Director” isn’t all that specific on its own, but give me some context (industry, company size and market) and I can pretty quickly figure out what you’re doing. Nobody knows what a “Director of Fun” does. What may have seemed like a great little thing to have on a business card as an attention getter had now turned into a liability. As I read through the applicant’s accomplishments and responsibilities, I could see that it was clearly a marketing-type position. That was the title I was looking at on a resume for a marketing director position.
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